Best Practices in Communicating PTI Benefits
As part of its ongoing mission to enhance awareness and understanding of PTI, CITA hosted an exclusive members-only webinar titled "Best Practices in Communicating PTI Benefits" on April 9, 2025. This dynamic session offered a unique platform to explore four successful communication strategies from across the CITA network, each designed to better connect with the public and stakeholders around the importance of PTI.
Moderated by CITA Executive Director Eduard Fernández, the webinar showcased a diverse array of campaigns and tools—from data-driven studies and media outreach to engaging videos and digital storytelling—all with a common goal: strengthening road safety, environmental protection, and public trust in PTI systems.
Highlights from the Webinar Presentations:
- AECA-ITV (Spain) – Campaign
Presenter: Mr. Guillermo Magaz Pilar, Director
Faced with high non-compliance rates and a concerning vehicle fleet status in Spain, AECA-ITV launched a powerful national communication campaign to reposition the roadworthiness test in the minds of citizens. Through bold messaging and a multi-channel strategy—including radio spots, TV mentions, a dedicated video campaign, and social media outreach—the initiative emphasized the vital role of PTI in saving lives and protecting the environment.
- DEKRA (Germany) – Leveraging the DEKRA Road Safety Report
Presenter: Mr. Wolfgang Sigloch, Press Officer Automotive
DEKRA’s annual Road Safety Report, in publication since 2008, has become a cornerstone of their communication efforts. While not focused on any one report, the presentation highlighted how this ongoing series acts as a trusted and authoritative platform for promoting road safety and advancing the PTI message. Each edition blends crash statistics, research insights, and policy recommendations to support evidence-based improvements in vehicle inspection practices.
- AUTOTEST Group (Bulgaria) – “How Does a PTI Go?” Video Campaign
Presenters: Mr. Mihail Yankov, CTO and Mr. Daniel Dzhahani, Deputy Technical Director
AUTOTEST captivated audiences with their most viewed video, which transparently walks viewers through the entire PTI process. This visual approach was supported by audience research conducted before and after the campaign, showing significant improvements in public perception of PTI's importance among Bulgarian drivers. The results underscored the value of accessible, relatable communication tools in demystifying inspections and promoting compliance.
- TÜV-Verband (Germany) – Insights from the TÜV Mobility Study 2024
Presenter: Mr. Richard Goebelt, Director Automotive & Mobility
Drawing from the TÜV Mobility Study 2024, Mr. Goebelt shared key findings from a national survey that affirmed the public’s strong demand for independent vehicle inspections—especially concerning driver assistance systems in the era of automated mobility. The presentation illustrated how transparency and independence in testing continue to build public trust, even as mobility technology rapidly evolves.
This webinar served not just as a showcase of best practices, but also as a source of inspiration and practical guidance for CITA members looking to elevate their own outreach strategies. Each presentation offered actionable insights into how creative, data-informed, and targeted communication can reinforce the value of PTI in everyday mobility and public safety.
CITA extends its sincere thanks to all speakers and participants who contributed to this engaging and informative event.
