A campaign to raise awareness about PTI
CITA member AECA-ITV, a Spanish association of entities that collaborate with the administration in the technical inspection of vehicles, has launched a new initiative to highlight the role of PTI in saving lives and caring for the environment.
The digital campaign aims to raise awareness in society about the important work carried out by the PTI in reducing deaths from road accidents and the effects of pollution, avoiding social and economic damage.
With the slogan “Si no pasas, PĂSALA“, AECA-ITV presented a series of graphic and audiovisual pieces, including radio spots, mentions on television and radio, as well as a video campaign and online presence and in social networks, to be disseminated throughout the Spanish territory where more than 400 stations belonging to the association are located.